Zimbabwean businesses urged to value customer service

Zimbabwean businesses urged to value customer service
Published: 15 April 2017 (148 Views)


Zimbabwean businesses have been urged to value customer services as a way of boosting sales and increasing revenue streams.

Contact Centre Association of Zimbabwe (CCAZ) southern region spokesperson Benson Mukandiwa said service excellence is now an indispensable standard of service quality every serious brand must set as a benchmark for both their internal and external market share growth.

"With customer service expectations exponentially dynamic, the global community is becoming aware of the value and role that customer service plays in achieving business success," he said on the sidelines of the Building Customers for Life - Service Excellence Networking event in Bulawayo last week.

Mukandiwa indicated that this highly demanding factor was arguably the critical success factor for many organisations.

"For this core reason among other keys, it is important that the customer service profession promote and reward excellence, professionalism and outstanding achievement, to the corporate business community, which measures its performance through the bottom line, let me stress that service excellence pays better dividends and it is, therefore, priceless," he added.

This comes as researches have indicated that customer experience is the next competitive battleground.

A recent study in the United States shows nearly $62 billion is flowing from companies' pockets into the hands of their competitors as a direct result of poor customer service.

Failing to deliver the right product, failure to meet on-time delivery promises or even just a lack of clear communication are just a few reasons why customers are disappearing.

Mukandiwa noted that Zimbabwe should not be left out as this is the time to leverage on legendary customer service dictates so as to be-come competitive on a global landscape.

"The time has come to shift focus towards efficient service delivery. Those corporates which are still disregarding their customers' power should start shifting focus towards service excellence, lest they be left lagging behind the conceptual shift and go under," the renowned customer service expert said.

"As a company, you must choose whether to compete on the basis of price in a cutthroat commodity market, or on the basis of customer relationships created through a superior value proposition," he added.

CCAZ has lined up many events for the Southern region this year which include the Customer Service Building Customers for Life Conference and CRM Master Classes, Charity Golf tournament, Winter Inter Corporates Sports Day and the Service Excellence Expo among others.

"We are looking forward for successful networking events which build lasting synergies," he said.

The service excellence event was graced by various captains of industry from the banking Sector, motor industry, manufacturing industries and health sector among others.

- dailynews

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Sex workers robbed of their blankets

by Simbarashe Sithole | 24 April 2017 | 143 Views

Learning to Trust and Obey

by Mthulisi Ndlovu | 24 April 2017 | 68 Views

Cops laugh at man bashed by wife

by Bhebhe Mandla | 24 April 2017 | 170 Views

WATCH: Chinhoyi Mayor assauts helpless dealer

by Concerned Citizen | 24 April 2017 | 119 Views

Mugabe nationwide tour latest

by Staff reporter | 24 April 2017 | 145 Views

No relief for Kasukuwere

by Staff reporter | 24 April 2017 | 116 Views

Zimbabwean economic rot hits civil servants hard

by Staff reporter | 24 April 2017 | 127 Views

IMF still assessing Zimbabwe's bond notes concept

by Staff reporter | 24 April 2017 | 80 Views

War Collaborators launches door-to-door campaigns

by Staff reporter | 24 April 2017 | 91 Views

Jefferies powers to victory in Italy

by Sports reporter | 24 April 2017 | 67 Views

Reasons why Zimbabwe won't adopt the rand

by Staff reporter | 24 April 2017 | 94 Views

Oxfarm supporting Zim govt in water rehabilitation facilities

by Stephen Jakes | 24 April 2017 | 57 Views

What Independence, What Freedom- Mafa Sibanda

by Stephen Jakes | 24 April 2017 | 78 Views

I fully support the coalescing of all democratic forces- Musewe

by Stephen Jakes | 24 April 2017 | 66 Views

Jonathan Moyo calls one Zanu-PF bigwig 'BIG Judas Iscariot'

by Ndou Paul | 24 April 2017 | 136 Views

Mtshabezi High Quiz triumphs in Kenya

by Staff reporter | 24 April 2017 | 106 Views

Mthwakazi gears for 2018 polls

by Staff reporter | 24 April 2017 | 78 Views

Inside Morgan Tsvangirai's Mansion of Understanding

by Chigumbu Warikandwa | 24 April 2017 | 120 Views

Language vital cog in a people's culture

by Dr Chris Mushohwe Minister | 24 April 2017 | 54 Views

ZimPF blasts opposition MOU

by Staff reporter | 24 April 2017 | 75 Views

Opposition parties probe BVR suppliers

by Staff reporter | 24 April 2017 | 99 Views

Kasukuwere blocks Mushore return

by Staff reporter | 24 April 2017 | 61 Views

Businessman stripped of gun, car and $8,000

by Staff reporter | 24 April 2017 | 99 Views

Bosso switches off ZPC Kariba

by Staff reporter | 24 April 2017 | 76 Views

Fresh storm brews in Zanu-PF Manicaland

by Staff reporter | 24 April 2017 | 80 Views

Knives out for Prof Jonathan Moyo

by Staff reporter | 24 April 2017 | 71 Views

Bakers mull bread price increase

by Staff reporter | 24 April 2017 | 61 Views

'People pushing for Kasukuwere ouster are Mutsvangwa loyalists'

by Staff reporter | 24 April 2017 | 108 Views

Zanu-PF councillor batters wife over conjugal rights

by Staff reporter | 24 April 2017 | 65 Views

53-year-old in court for 3 kids rape

by Staff reporter | 24 April 2017 | 63 Views

Prophet Magaya pays fees for 500 pupils

by Staff reporter | 24 April 2017 | 98 Views

Warthogs wreak havoc in Mat North

by Staff reporter | 24 April 2017 | 49 Views

Cash crisis exposes Mugabe's incompetence, says Tsvangirai

by Staff reporter | 24 April 2017 | 47 Views

Grace Mugabe blocks Kasukuwere probe

by Staff reporter | 24 April 2017 | 128 Views

Biti's PDP gives Tsvangirai coalition manoeuvres thumbs up

by Staff reporter | 24 April 2017 | 111 Views

WATCH: Mtukudzi thanks his wife

by Staff reporter | 24 April 2017 | 86 Views