Zimbabwean businesses urged to value customer service

Zimbabwean businesses urged to value customer service
Published: 15 April 2017 (664 Views)


Zimbabwean businesses have been urged to value customer services as a way of boosting sales and increasing revenue streams.

Contact Centre Association of Zimbabwe (CCAZ) southern region spokesperson Benson Mukandiwa said service excellence is now an indispensable standard of service quality every serious brand must set as a benchmark for both their internal and external market share growth.

"With customer service expectations exponentially dynamic, the global community is becoming aware of the value and role that customer service plays in achieving business success," he said on the sidelines of the Building Customers for Life - Service Excellence Networking event in Bulawayo last week.

Mukandiwa indicated that this highly demanding factor was arguably the critical success factor for many organisations.

"For this core reason among other keys, it is important that the customer service profession promote and reward excellence, professionalism and outstanding achievement, to the corporate business community, which measures its performance through the bottom line, let me stress that service excellence pays better dividends and it is, therefore, priceless," he added.

This comes as researches have indicated that customer experience is the next competitive battleground.

A recent study in the United States shows nearly $62 billion is flowing from companies' pockets into the hands of their competitors as a direct result of poor customer service.

Failing to deliver the right product, failure to meet on-time delivery promises or even just a lack of clear communication are just a few reasons why customers are disappearing.

Mukandiwa noted that Zimbabwe should not be left out as this is the time to leverage on legendary customer service dictates so as to be-come competitive on a global landscape.

"The time has come to shift focus towards efficient service delivery. Those corporates which are still disregarding their customers' power should start shifting focus towards service excellence, lest they be left lagging behind the conceptual shift and go under," the renowned customer service expert said.

"As a company, you must choose whether to compete on the basis of price in a cutthroat commodity market, or on the basis of customer relationships created through a superior value proposition," he added.

CCAZ has lined up many events for the Southern region this year which include the Customer Service Building Customers for Life Conference and CRM Master Classes, Charity Golf tournament, Winter Inter Corporates Sports Day and the Service Excellence Expo among others.

"We are looking forward for successful networking events which build lasting synergies," he said.

The service excellence event was graced by various captains of industry from the banking Sector, motor industry, manufacturing industries and health sector among others.

- dailynews

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Socialite eyes parly seat

by Staff reporter | 25 April 2018 | 28 Views

'Makamba not fit to be an MP,' says Zanu-PF

by Staff reporter | 25 April 2018 | 32 Views

'Mphoko is a Mozambican'

by Staff reporter | 25 April 2018 | 34 Views

'Re-industrialisation of Bulawayo a key priority'

by Staff reporter | 25 April 2018 | 28 Views

Zimbabwe needs policies which build Trust and attract FDI

by Enos Denhere | 25 April 2018 | 33 Views

WATCH: Chamisa versus Khupe fans outside High Court

by voa | 25 April 2018 | 44 Views

BREAKING: Kombi, train accident kills 4

by Staff reporter | 25 April 2018 | 39 Views

Singer distances self from six women

by Staff reporter | 25 April 2018 | 35 Views

Costly $2 sex

by Staff reporter | 25 April 2018 | 38 Views

Man found dead outside Pelandaba church

by Staff reporter | 25 April 2018 | 25 Views

'State infringing Undenge's rights'

by Staff reporter | 25 April 2018 | 25 Views

Commercial sex workers reap tobacco farmers

by Staff reporter | 25 April 2018 | 76 Views

'I never stole from Mugabe'

by Staff reporter | 25 April 2018 | 76 Views

Harare's Working Wives to hit screens soon

by Staff reporter | 25 April 2018 | 70 Views

The real problem with MDC-T or the Alliance

by Mr Tshingwane Lunga | 25 April 2018 | 108 Views

Khupe court case changes nothing, says Chamisa's faction

by Staff Reporter | 25 April 2018 | 113 Views

Zimbabwean soldier on a visit to SA shot dead

by Staff reporter | 25 April 2018 | 139 Views

Mnangagwa faces G40 headache

by Staff reporter | 25 April 2018 | 116 Views

'Chisa Mbama Chisa' poster infuriates Ndebeles

by Social media | 25 April 2018 | 202 Views

Zinara bosses acquitted

by Staff reporter | 25 April 2018 | 81 Views

Mutasa's household property to be actioned

by Staff reporter | 25 April 2018 | 89 Views

Chamisa to install WIFI at each rural homestead

by Staff reporter | 25 April 2018 | 75 Views

The newfound freedom to speak our mind

by Mike, Harare | 25 April 2018 | 68 Views

3 game ultimatum for Dembare's Lloyd Mutasa

by Staff reporter | 25 April 2018 | 120 Views

Dembare legends raise the red flag

by Staff reporter | 25 April 2018 | 90 Views

Pupil steals $1 000 from teacher

by Staff reporter | 25 April 2018 | 124 Views

Police undergo customer relations training

by Staff reporter | 25 April 2018 | 72 Views

'Chart path towards Zimdollar return'

by Staff reporter | 25 April 2018 | 104 Views

Ngezi Platinum to defend home record

by Staff reporter | 25 April 2018 | 58 Views

Zimbabwe seeks place in global village

by Staff reporter | 25 April 2018 | 59 Views

Govt promise to urgently resolve nurses' grievances

by Staff reporter | 25 April 2018 | 91 Views

Econet rewards brand ambassadors in Matebeleland

by Staff reporter | 25 April 2018 | 72 Views

Chivayo fails to complete pre-commencement works

by Staff reporter | 25 April 2018 | 80 Views

Middle class economy possible, says CZI

by Staff reporter | 25 April 2018 | 53 Views

Bribe attempts at Nust DNA centre

by Staff reporter | 25 April 2018 | 79 Views

Gangster 'killer' surrenders self to police

by Staff reporter | 25 April 2018 | 82 Views