GM unveils the latest Isuzu Dmax pick-up

GM unveils the latest Isuzu Dmax pick-up
Published: 16 February 2014 (6731 Views)

Nairobi - The growth of the commercial vehicle segment in the region has seen General Motors East Africa (GMEA) launch the new 6th generation Isuzu D Max in the highly competitive pick-up segment.  2013 saw an increase of 15% in the commercial segment, in comparison to the previous year.

This increase is largely driven by growth in the agricultural, telecommunication, transport and construction sectors, GMEA managing director Rita Kavashe said. "The 6th-generation Isuzu D Max which builds on Isuzu's iconic heritage of innovation, toughness, durability, reliability and functionality, is ideally positioned to meet this demand." Added Kavashe.

The new pickup will be available in 7 diesel models that will offer great driving options and flexibility to our customers when it comes to; work horse capability, leisure and off-road driving.
"Isuzu has successfully dominated the Kenyan market for most of its 50 years in the country, offering perfect partnership to our customers. We are proud to continue offering a strong vehicle to a strong nation," Kavashe said.

Speaking at today's launch The Vice President, Product Engineering-Africa, Wendle Roberts, said "General Motors has an excellent partnership with Isuzu, which we will continue to maintain as we grow our light commercial, truck and bus business across the continent."

"We are proud to be bringing vehicles to market that are of global standard, engineered for African conditions, that meet our customers' expectations," he said.

Roberts emphasized that the launch signalled GM's confidence in the East African economy, where it invested over US$2-million last year in a plant upgrade that improved production capacity by 30% and a bus body technology centre that is a benchmark for safety, quality and technology in the industry.

GMEA's 26.1% share of the Kenyan vehicle market is built on its excellent reputation for product performance and after-sales support, Kavashe concluded.

- General Motors East Africa

Tags: GM,
 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Zimbabwe Women's seven's side coach steps down

by Staff reporter | 22 May 2019 | 57 Views

Guard against uncontrolled fires

by Thomas Murisa. | 22 May 2019 | 53 Views

Lack of Political will has brought unnecessary calamity

by Tinashe Eric Muzamhindo | 22 May 2019 | 76 Views

Mnangagwa faces impeachment

by Mandla Ndlovu | 22 May 2019 | 99 Views

Perence Shiri dissolves CSC board

by Mandla Ndlovu | 22 May 2019 | 69 Views

Zimbabwe Army steps in

by Mandla Ndlovu | 22 May 2019 | 79 Views

Chamisa's spin doctor attacked

by Mandla Ndlovu | 22 May 2019 | 72 Views

Counseling offered for Game of Thrones fans

by Mandla Ndlovu | 22 May 2019 | 66 Views

Nelson Chamisa rallies Zimbabweans

by Mandla Ndlovu | 22 May 2019 | 94 Views

Best/ top data transfer apps from iPhone to Android

by Staff Writer | 22 May 2019 | 63 Views

Chamisa reaches half a million mark

by Staff reporter | 22 May 2019 | 77 Views

Parly to undertake public consultations on review of Water Act

by Community Water Alliance | 22 May 2019 | 80 Views

Mnangagwa addresses a divided ZANU PF caucus

by Mandla Ndlovu | 22 May 2019 | 81 Views

Binga airstrip set for $4m upgrade

by Staff reporter | 22 May 2019 | 71 Views

Mnangagwa joins African Peer Review Mechanism

by Staff reporter | 22 May 2019 | 48 Views

BREAKING: Cyril Ramaphosa elected President of South Africa

by Mandla Ndlovu | 22 May 2019 | 57 Views

Jacob Mudenda blocks fuel situation debate

by Staff reporter | 22 May 2019 | 64 Views

Chamisa's MDC still to appeal High Court ruling

by Staff reporter | 22 May 2019 | 60 Views

Zimbabwean woman honoured with a life-size statue in New York

by Staff reporter | 14 May 2019 | 106 Views

Marriage certificates for couples to enter Sudan hotels

by Mandla Ndlovu | 14 May 2019 | 100 Views

BREAKING: Tsvangirai's daughter in horror crash

by Methusi Ncube | 14 May 2019 | 152 Views

Mnangagwa to tender resignation as Zimbabwe leader to avoid humiliating exit

by Itai Mushekwe/Mary-kate Kahari | 14 May 2019 | 229 Views

Mnangagwa 'defends' workers' rights

by Staff reporter | 14 May 2019 | 88 Views

R2m drug smuggling syndicate busted

by Staff reporter | 14 May 2019 | 89 Views

Nurse recruitment goes digital

by Staff reporter | 14 May 2019 | 122 Views

Gumbura, co-accused not fit for trial, claims Prof Madhuku

by Staff reporter | 14 May 2019 | 84 Views

Gweru left with 3 months' water supply

by Staff reporter | 14 May 2019 | 75 Views

SA police launch manhunt for Zimbabwean armed robber

by Staff reporter | 14 May 2019 | 48 Views

7-day ultimatum for illegal advertisers

by Staff reporter | 14 May 2019 | 83 Views

Mnangagwa urges Chamisa's MDC council to give Harare a facelift

by Staff reporter | 14 May 2019 | 76 Views

ZCDC finance director arrested

by Staff reporter | 14 May 2019 | 82 Views

Defiant in the face of a Tyrant

by Thabo Makuyana | 14 May 2019 | 82 Views

R470 000 fraudster arrested

by Staff reporter | 14 May 2019 | 78 Views

Madinda urges players to soldier on

by Staff reporter | 14 May 2019 | 71 Views

Mnangagwa is a worried man

by Staff reporter | 14 May 2019 | 110 Views

Robber 'rapes' shopkeeper

by Staff reporter | 14 May 2019 | 78 Views

Zinara ropes in CID

by Staff reporter | 14 May 2019 | 59 Views