Community based radio stations towards socio-economic and political growth

Community based radio stations towards socio-economic and political growth
Published: 15 February 2017 (100 Views)
The advent spread of technology has dominated the communication nucleus where the society has become dependent on the social media for the spread and exchange of information. Social media platforms, such as whatsapp, facebook, twitter and instagram have become the favorite of many, cutting across age barriers. The world is fast becoming a global village where information is exchanged in the blink of an eye, regardless of geographical locations.

The country has been making tremendous efforts to be part of the global village through digitization as well as the encompassing of information communication technology. However, these modern trends have yet to be part of the peri urban and rural population that defines the greater chunk of Zimbabwe’s population. Most people, for those who have not migrated to the urban cities in search of employment and other city amenities are farmers and indigenous people who have found homes in resettlement areas after the government availed land to the masses for farming and agricultural production.

In these communities, modern media trends are not as popular as they are in the urban societies, with the trends being labeled as "zvechirungu" or for the town people. Word of mouth, township or growth point gossip is more popular and effective in information dissemination. Political party activists, ward chairmans or councilors, or "mudhumeni" headman, or any influential figure within the society,  can effectively call for meetings when the need arises to pass on information, have discussions on burning issues pertaining to the various wards or constituencies they reside in. Such arrangements are more relied on and at these gatherings or meetings, the public sphere is formed, where issues are debated and resolutions made.

Despite efforts made by government towards rural electrification to facilitate access to electricity by most citizens, the availability of electricity to all parts of the country has been slowly progressing. Most households rely on using solar energy for their household consumption and as such it is the radio that stands to be the reliable source of information and entertainment as most radio pieces are durable and can operate on battery power with no reliance on electricity provision.

Community involvement has been key to realizing political, economic and social development. Government has been initiating different programs to make sure the populace has better livelihoods. Some of these programs call for wide stakeholder consultations and public awareness programs. In essence, the operation of community radio stations gives citizens the opportunity and leverage to participate and contribute towards areas of interest.

 The community radios can act as a public sphere that brings people together to debate and reach consensus over developmental issues. These would be platforms that initiate debate, which are in line with constituency needs, demands, provisions and capacities. From such programs, which are contributed to by locals within their jurisdiction, Government has the ability to cater for different constituencies with specific regards to particular needs. In the same vein, government or relative stakeholders can easily communicate and give feedback to these constituencies through the same channels that issues were raised.

Community radio stations become a platform where there is engagement of citizens on issues relative to the growth and development of communities based on their demands. The use of different vernacular languages also makes it easy for communities to fluently communicate in a language that they can grasp and relate to. It is imperative that the government engages public participation on platforms that are closer to the communities so as to draw closer to the populace as well as access feedback through initiatives that are grassroots driven.

With constant monitoring and operating under regulatory framework, community radio stations have the power to unite communities and enable positive developmental change. These can further create employment within various communities, provide for marketing of different products and or services, tourist attractions and different opportunities offered by different sectors. Conclusively, it becomes easy to incorporate what each community has to offer and how best each community contributes towards social political and economic development.


- Tatenda Gono

 0

You May Like These Videos

Comments

| Comment With Facebook Submit

There are no comments.

Opinion Big Reads

uLoyiko condemns Mugabe's upcoming macabre and Gothic Birthday Bash in Matebeleland

by Yanga Mhluzi, Siphelo Mtshetsha, Prosper Nkosi and Ayanda Manala | 19 February 2017 | 57 Views

Why Mugabe deserves many more happy years

by Sunday Mail | 19 February 2017 | 58 Views

'Mugabe the man'

by Hon Christopher Mushohwe | 19 February 2017 | 57 Views

Mujuru has no capacity to run an organisation, says Gumbo

by Staff reporter | 19 February 2017 | 52 Views

Zimbabweans risk life and limb to cross into South Africa

by Staff reporter | 19 February 2017 | 61 Views

'Use Mugabe's birthday cash to fix roads'

by Staff reporter | 19 February 2017 | 43 Views

Season of more arrests beckons

by Staff reporter | 16 February 2017 | 263 Views

ZimPF a rainless cloud?

by Staff reporter | 16 February 2017 | 104 Views

ZimPF demise weakens opposition

by Tendai Makaripe and Problem Masau | 16 February 2017 | 115 Views

Forming, running political party not easy, Cdes

by CZ | 16 February 2017 | 126 Views

Dangers of cyclone Deneo - Applauding the Civil Protection Unity

by Ekem Moyo | 16 February 2017 | 185 Views

Wilbert Mukori's aka Nomusa Garikai's small mind

by Vince Musewe | 16 February 2017 | 119 Views

City Council should improve service delivery

by Peacemaker Zano | 15 February 2017 | 107 Views

'I've survived sex predators'

by Staff reporter | 15 February 2017 | 141 Views

Lost but not yet found

by Trevour kaNcube | 15 February 2017 | 102 Views

Good evening Brethren

by Mthulisi Ndlovu | 15 February 2017 | 85 Views

Open letter to 'selfish' Robert Gabrial Mugabe

by Ngqabutho Nicholas Mabhena | 15 February 2017 | 103 Views

The young dynamic Mthethwa

by Emmanuel Mthethwa | 15 February 2017 | 98 Views

Old Testament Questions and Answers with Witness Dingani

by Witness Dingani | 15 February 2017 | 148 Views

Vocational Training way to go for unemployed youth

by Tendai Guta | 15 February 2017 | 110 Views

Challenges of Local Governance In Zimbabwe

by Dumisani O Nkomo | 14 February 2017 | 104 Views

'Radio brings immense benefits'

by Dr Christopher Mushohwe | 14 February 2017 | 79 Views

What makes Professor Welshman Ncube say: Zimbabwe is a free country?

by Nomazulu Thata | 13 February 2017 | 138 Views

'Charamba in road accident' - WhatsApp update

by Concerned Citizen | 13 February 2017 | 413 Views

'Students should stop cooking for boyfriends'

by Staff reporter | 13 February 2017 | 126 Views

Time to act on varsity sex predators

by Ruth Butaumocho | 13 February 2017 | 114 Views

Call for UN action on Zimbabwe

by Zimbabwe Vigil | 12 February 2017 | 134 Views

Challenges faced by Disabled persons and how the Government can intervene

by Linda T. Masarira | 12 February 2017 | 103 Views

Mujuru, bigwigs fallout one sided details emerge

by Staff reporter | 12 February 2017 | 126 Views

Businessman's girlfriend attacked by lion during picnic - WhatsApp update

by Concerned Citizen | 12 February 2017 | 456 Views

Cambridge English on the go

by The Language Coach | 12 February 2017 | 129 Views

There is plenty of work post Mugabe

by Vince Museve | 11 February 2017 | 180 Views

'Mujuru is only fit for housework'

by Senzo Mpofu | 11 February 2017 | 142 Views